Thread

Tweet 1

The funny thing about "Google is a monopoly" discourse is they never really had a monopoly on search, at least not monopoly pricing power. They couldn't have even charged a penny and there were a lot of competitors that were 'fine'.

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Tweet 2

But they did have a monopoly on users and therefore a monopoly on search advertising space. Which means the cost of the space would be higher and the amount of advertising lower than if it was a competitive environment.

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Tweet 3

But almost anyone would agree this is in fact socially desirable!

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